Customer Relationship Management
Outfitting your sales team with advanced, easy-to-use software is not just innovative; it is a matter of survival. Epicor ERP’s customer relationship management (CRM) module automates and manages an organization’s entire customer life cycle. For instance, it helps salespeople better understand leads, calculate opportunities and challenges, give accurate revenue forecasts to management and automate many administrative tasks. The bottom line is better-qualified prospects, shorter sales cycles, reduced lead-time, and more revenue.
With Epicor ERP’s CRM, marketers can manage and analyze the effectiveness of marketing campaigns and events. They can pinpoint targets, capture highly qualified leads, and perform cost/benefit and return on investment (ROI) analyses on promotional activities. Furthermore, a campaign manager can track lead volumes, opportunities, orders, and costs per campaign. Once a prospect becomes a lead, the CRM functionality also manages the entire sales process smoothly. Additional features are workflow and forecasting.