Customer Relationship Management

Customer Relationship Management

Outfitting your sales team with advanced, easy-to-use software is not just innovative; it is a matter of survival. Epicor ERP’s customer relationship management (CRM) module automates and manages an organization’s entire customer life cycle. For instance, it helps salespeople better understand leads, calculate opportunities and challenges, give accurate revenue forecasts to management and automate many administrative tasks. The bottom line is better-qualified prospects, shorter sales cycles, reduced lead-time, and more revenue.

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What is CRM?

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In short, CRM is software that manages a business’s all interactions with customers. Initially, CRM innovations were designed explicitly for sales departments, and the original software is sometimes known as sales force automation (SFA). Then, software developers created more features for customer service interactions and marketing. In particular, a contact center came into life for the call center once the telephone became another customer service channel. Gradually, software companies combined all of these applications to generate customer relationship management. Finally, some vendors integrated CRM as a module to an ERP system – a central, more extensive database.

CRM Benefits

With Epicor ERP’s CRM, marketers can manage and analyze the effectiveness of marketing campaigns and events. They can pinpoint targets, capture highly qualified leads, and perform cost/benefit and return on investment (ROI) analyses on promotional activities. Furthermore, a campaign manager can track lead volumes, opportunities, orders, and costs per campaign. Once a prospect becomes a lead, the CRM functionality also manages the entire sales process smoothly. Additional features are workflow and forecasting.

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CRM Module Features

Epicor ERP is accessible on the cloud, hosted, or on-premises. Moreover, it is customizable according to each industry, which requires the support from and high expertise of Epicor’s local consultants.

Data V Tech is Epicor’s authorized and most experienced partner in Vietnam. Remarkably, we can localize Epicor ERP’s implementation within a fascinating duration and for competitive consulting costs. Furthermore, Data V Tech has developed various complementary add-ons on mobile beyond Epicor ERP’s available benefits to assist enterprises in every workplace corner. 

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