Customer relationship management - CRM

14 marketing skills that can help you get hired this year

Marketing skills that can help you get hired this year

Here are the must-have skills you need in 2020 in response to the rapid expansion of digital marketing. Keep yourself updated and stay on top in your career.

1. Content Marketing

Content marketing with Data V TechA quick search on Facebook you will possibly find numerous groups for content writers. Bill Gates once said: “Content is king”, and it is happing right now, that we need many writers, especially high-quality ones. Whichever tools a company is using, it will need more customer-oriented content.

So start writing blogs and join various Facebook content writer groups as well as communities for the passionate about writing. Furthermore, there are several books on content writing that can help you capture audiences and gain more readership. Get yourself a position in the pool, or at least, get yourself informed about where and how to get the right writer.


2. Content Management System (CMS)

Content management system CMS with Data V TechContent management system is like a virtual business where you can easily learn on your own how to do the job. WordPress, Wix, and Drupal are some common CMS examples. They differentiate themselves somehow from each other. However, if you understand how a system functions, you can learn to manage all.


3. Customer Relationship Management (CRM)

Most businesses are using CRM software to organize and manage interactions between the company and its customers. The software creates a real-time database bridging sales, marketing, and customer service. Popular CRM software includes Salesforce, Oracle, and, particularly in manufacturing, Epicor.


Epicor customer relationship management CRM


4. Mobile Marketing

mobile marketing - must have marketing skills in 2020It is anticipated that about 75% of all mobile users would have smartphones by the end of 2025, and the global size of the mobile marketing market is expected to continuously grow from 2020 to 2027. Mobile marketing refers to various channels on not only smartphones but also tablets, such as email, SMS and MMS, social media, websites, and apps. Thus, knowledge of mobile marketing would increase the value of your CV and support you significantly when you have to do the job.


5. Email Marketing

marketing resumeCompanies still need to increase, retain, and delight email subscribers. It is the fact that email marketing has never lost its value in terms of ROI. By June 2020 there have bill 3.9 billion of email users, which is projected to continue rising to 4.3 billion in 2023. Furthermore, every $1 on email marketing leads to an average return of $42.

Getting yourself familiar with various email marketing automation tools, such as Sendiblue, MailChimp, and Mailjet is one of the very first steps to master this channel. 


6. Video Production and Editing

Video Production and Editing - Must have marketing skills in 2020


Video is one of the critical parts of the future, as Mark Zuckerburg once said in 2018. Indeed, it is true in 2020. There were 63% of businesses using video as a marketing tool in 2019 and 81% in 2020. Thus, it would be a huge advantage if you master some video production and editing technique and understand how to utilize videos effectively on various channels. Either can you start with Windows Movie Maker or iMovie, or you can produce some short clips online, such as on Powtoon.


7. Paid Social Media Advertising

It is always attractive if you have experience in paid social media advertising, and even better if you know how to get the most out of your ads budget. The repetitive ads on social media channels, which now allow you to customize the demographic reach in order to focus on your target audiences, is particularly very popular in branding. This skill is also something you can invest easily for your own future if you are really into social media. Moreover, remember to check out the most popular channel in your destination before you pay.

marketing skills


8. Data Science

As many marketing channels have been automated, enormous data are available to many companies. Thus, they usually need someone to interpret the data and help them adjust their strategies, action plans, improve the product, or look for a new one. If you have a passion for data analysis and can do the job, there is a high possibility that businesses are searching for you!


9. Consumer Insights

Many companies require need consumer insights – “the study of how people make decisions about what they buy, want, need, or act in regards to a product, service, or company“. Here are some tips to practice this knowhow:

  • Decide your research topic, and make sure you know how to receive the data.
  • Manage your resources to collect data as well as analyze it within the given timeframe.
  • Identify the data collection method.
  • Analyze the data while identifying whom and what might be affected and what to do in response to the possible impacts.


To sum up, here are the must-have marketing skills in 2020:

  1. Content marketing
  2. Content management system (CMS)
  3. Customer relationship management (CRM)
  4. Mobile marketing
  5. Email marketing
  6. Video production and editing
  7. Social media advertising
  8. Data analysis
  9. Consumer insights

Source: Data V Tech



top manufacturing erp vendors

The Top 24 Leading Manufacturing ERP Vendors to Watch in 2020

Solutions Review’s listing of the best data integration tools and software is an annual sneak peek of the solution providers included in our Buyer’s Guide and Solutions Directory. Information was gathered via online materials and reports, conversations with vendor representatives, and examinations of product demonstrations and free trials.

Note: Companies are listed in alphabetical order.

Who are some of the top manufacturing ERP vendors to keep an eye on in 2020? As 2019 comes to a close, the editors here at Solutions Review are focusing on what lies ahead. The marketplace for ERP platforms is maturing every day, getting more and more crowded with excellent software tools for a variety of use cases, verticals, deployment methods, and budgets.

Traditional ERP providers continue to offer Supply Chain Management (SCM) and Customer Relationship Management (CRM) capabilities that have remained staples to the market since the widespread adoption of ERP software began more than a decade ago. However, disruptive newcomers and new customer trends are bringing new technologies to the table, so that organizations can take full advantage of data.

In that spirit, we’ve turned our gaze to the future of ERP software. Whether its inclusion in a recent analyst report, the release of an innovative new tool, or a bump in venture funding, these are the ERP software providers that have earned watch list status from Solutions Review for the year ahead.

Founded in 1980, abas software provides ERP software built on open standards that enable manufacturers to unlock the power of their business-critical content. Abas ERP is a complete solution that provides multiple integrated functions and a wide range of valuable solutions from APS to project management. Abas considers complex manufacturing to be their “sweet spot”, building the product around make-to-order (MTO) and engineer-to-order (ETO) manufacturing.

Founded in 2008, Acumatica provides cloud and browser-based business management software designed for small, mid-sized businesses and large enterprises. Acumatica delivers adaptable cloud and mobile technology with a unique all-inclusive user licensing model, enabling a complete, real-time view of your business anytime, anywhere. Acumatica ERP provides the full suite of integrated business management applications, including Financials, Distribution, Manufacturing, Project Accounting, Field Service, Commerce Edition, Construction Edition, and CRM. Acumatica provides its Studio feature, which empowers business process changes while enabling software customization instead of requiring businesses to change their business processes.

Founded in 2012 after a merger between Consola Corporation and CDC Software, Aptean provides hyper-niche, industry-specific software solutions for medium and large enterprises. Built from the ground up for each of the industries they serve, Aptean ERP solutions are designed to align with unique business processes to get you up and running quickly. Aptean’s ERP solutions are fully integrated with all your systems, bringing value to every functional area from finance and customer service to inventory control and process management. Aptean’s ERP offerings include: Ross ERP, JustFood ERP, Apprise ERP, Made2Manage ERP, Encompix ERP, Intuitive ERP, EquipSoft ERP, Axis ERP and Cimnet ERP all designed for specific industries and company sizes.

Aquilon Software was founded in 2006 and since then has been developing, implementing and supporting ERP systems. Aquilon’s ERP modules for manufacturing management are ideal for small and mid-sized growing manufacturers. The manufacturing modules seamlessly integrate end to end processes and departments from start to finish. From MRP to financial management and CRM, the manufacturing modules provide a complete solution to support you and can make your business more productive, competitive and responsive to your customers’ needs.

For over 25 years, BatchMaster Software has helped process manufacturers worldwide streamline their production and bring their products to market faster, while reducing costs and complying with customer, industry-specific, and federal regulatory requirements. BatchMaster Manufacturing is an industry-specific application that runs with QuickBooks, Sage 100 & 300, Microsoft Dynamics GP, and SAP Business One financials. The company’s ERP solution is an end to end, the platform for process manufacturers who require financials, sales, purchasing, supply chain, and customer service, in addition to process manufacturing.

Cetec ERP is a cloud-based ERP software platform for small and midsized manufacturing companies. Cetec provides an all-in-one ERP solution with everything from sales and quoting to inventory management, document management, shop floor control, quality management, and financial accounting. The company is comprised of a team of seasoned accounting, operations, and manufacturing veterans based in Austin, TX.

Established in 1972, Epicor Software Corporation provides industry-specific business software designed around the needs of manufacturing, distribution, retail, and services organizations. Epicor ERP solutions help manufacturers harness data and automation to stay productive and profitable. With capabilities spanning from CRM, Content Management, Project Management, HCM, BI, and Analytics, to eCommerce and Sales and Financials, Epicor ERP gives you room to scale and evolve with a system that helps you keep pace with technology in the age of Industry 4.0.

Genius ERP is the end-to-end manufacturing ERP software solution for planning, executing, measuring, and improving high-variable production for SMEs handling make-to-order, engineer-to-order, custom-to-order, and assemble-to-order manufacturing. Automate time-consuming steps, quote for more jobs, estimate with greater accuracy, reduce bottlenecks on the shop floor, and more. Genius ERP is the complete software toolkit for custom manufacturers looking to take control of every aspect of their operations, all from a centralized system that’s easy to use, and quick to implement.

Family-owned and family-run for 44 years, Global Shop Solutions offers a one-system ERP software to serve clients across manufacturing industries of all sizes. The multi-modular application comprises independent modules for customer relationship management, inventory management, accounting, scheduling, job costing, agile project management, designing and more. Businesses can either subscribe to specific modules as per their requirements or subscribe to a full-fledged ERP suite. ERP software from Global Shop Solutions also provides robust business intelligence capabilities for monitoring the health of the manufacturing system; analyzing business data in realtime and making valuable decisions.

Since 1989, IQMS has provided real-time ERP, manufacturing, production monitoring, quality control, supply chain, CRM and eBusiness solutions to the automotive, medical, packaging, and other manufacturing markets. The innovative, end-to-end ERP and MES software solution offers manufacturers complete functionality in a scalable solution to support growth and agility to quickly respond to customer demands.

KeyedIn is an agile cloud-based software company delivering powerful results in critical areas like project management and custom manufacturing to specialized vertical markets offered to support the needs of both small-to-medium-sized businesses and large multinational corporations. KeyedIn Manufacturing is a cloud-based ERP solution specifically designed for custom, make-to-order and mixed-mode manufacturers. With KeyedIn Manufacturing, users have complete visibility over the manufacturing process including CRM, estimating, purchasing, production, shop floor, shipping, financial and more.

Officially founded in 2007, MIE Solutions is a provider of production control software for the entire manufacturing sector. Incorporating estimating, RFQ’s, work orders, purchasing, MRP, stock control, costing, scheduling, reporting, optional shop floor data capture, delivery notes and invoices with many links to external accounting packages. MIE Trak Pro is a popular solution for sheet metal fabricators, precision engineers, and manufacturers. MIE Trak Pro can be adapted to incorporate any manufacturing processes if required. The company also offers services including training on-site and online, full product support, as well as custom development work, and managed services the cloud-based platform.

Founded in 2000, MRPeasy is committed to helping small manufacturers grow and compete through access to sophisticated material requirements planning capabilities previously only available to big companies. In 2010 MRPeasy realized that cloud technology had advanced to a point where mission-critical software systems could be delivered via the Internet. Today, the company provides cloud-based manufacturing ERP software that helps you to implement the best-in-the class manufacturing process and allows you to focus on growing the business.

OptiProERP is a 21st century ERP solution for small and midsize discrete manufacturers and distributors. OptiProERP’s solution and innovation is 100% focused on the needs of discrete manufacturers and distributors with rich functionality that includes: primary and alternate BOMs and routing, MRP, MPS, Shop Floor Execution, Scheduling Workbench, Inventory, and Warehouse Management and QA, with a full set of features in financials, sales, CRM, and built-in mobile and digital capabilities. Available as a cloud or on-premise solution, OptiProERP is right-sized for small and midsized manufacturers and distributors: easy to use, efficient to implement, and affordable to own.

Oracle NetSuite offers to lead cloud-based ERP solutions designed for small, medium-sized and large enterprises. From advanced financials to supply chain management to billing and beyond, Oracle NetSuite ERP solutions give companies the tools they need to accelerate growth and drive innovation, in industries such as Financial Services, Healthcare, Higher Ed, Manufacturing and Retail, and more – allowing customers in any industry to manage their front and back-office functions, plus web operations, all from a single and reliable source.

Macola Software, an ECi Software Solutions company, is a provider of business solutions for small to medium-sized manufacturing and distribution companies. Macola empowers today’s modern enterprises to plan, manage, analyze and control their businesses by providing innovative software applications, industry-experienced solutions consultants, best-of-breed technology plug-ins and outstanding client support. Macola 10 is the next evolution of Macola and is a huge leap forward toward a more natural ERP experience that increases the speed, accuracy, and reliability of operating your business. The core capabilities of Macola 10 are powerful standalone, but the real value is in connecting those core business functions through automation, workflow, and document management.

Starting with automotive metal forming in 2001, Plex Systems rapidly expanded to support a wide range of discrete manufacturing operations across many industries. Later on, Plex added process manufacturing capabilities, targeted specifically at food and beverage producers. Today, The Plex Manufacturing cloud-ERP solution is designed for manufacturers to meet marketplace challenges and manage a successful business. The ERP platform operationalizes procedures and creates a modern platform for the Industrial Internet of Things (IoT). Plex offers the only ERP solution built from the ground up in the cloud and focused exclusively on manufacturing.

Founded in 1985, ProcessPro has grown to be a leading mid-market ERP software solution for the process manufacturing industry. Designed specifically for manufacturers that combine batches of mixtures, ProcessPro’s ERP solution seamlessly integrates all aspects of plant operation, from beginning order entry through inventory, manufacturing, packaging, shipping, and accounting. ProcessPro has been serving the food, beverage, pharmaceutical, nutraceutical, cosmetic, chemical and cannabis industries for over 30 years. In 2016, ProcessPro joined Open Systems, Inc., a leading provider of business software. The merger positioned ProcessPro to access new markets by expanding its geographical presence.

For over thirty years, ProfitKey has helped manufacturers and job shops of all sizes and industries leverage technology to solve their most complex business challenges. Manufacturing (formerly known as Rapid Response Manufacturing or RRM) is the company’s leading business solution for small to mid-sized manufacturers. It integrates all of your business operations allowing you to improve productivity and enhance profitability. A powerful technology solution with deep manufacturing functionality, ProfitKey Manufacturing is specifically designed to address the unique demands manufacturers to increase operational efficiency, improve inventory management processes and boost customer service levels.

Founded in 1979 as a small startup solution to address a large gap in complete, integrated business software for manufacturing companies, QAD provides ERP software for manufacturers. QAD Manufacturing ERP adapts to any style of manufacturing and to the needs of all your geographic locations. Quality metrics, central model management, and automated data collection ensure accurate, complete product, material and inventory information. Quad’s Manufacturing ERP software has intuitive planning tools that can synchronize production to changing demand, while built-in quality management helps you keep a sharp focus on excellence. QAD Manufacturing ERP software includes features such as Product Genealogy, Scheduling Workbench, Enterprise Asset Management, and more.

Realtrac Performance ERP is a software company specializing in manufacturing software for machine shops, job shops, and make-to-order manufacturers. RealtyTrac’s ERP software is easy to learn and boasts the lowest total cost of use software on the market. From Estimating to Quality Conformance to Accounting Integration, Realtrac is a completely integrated shop system that is really quick with real profits. RealtyTrac gives an analysis of a business’s current and past status allowing them to make educated decisions for a maximum return on investment.

Founded in 1972, SAP is a leading provider of enterprise application software. Today, SAP provides businesses with its SAP S/4HANA next-generation ERP software which provides strong functionality across a number of industries including Manufacturing, Services, Retail, Wholesale Distribution, and more. Within the S/4HANA platform, it offers applications covering customer relationship management, financials, human capital management, product lifecycle management, and more. SAP also offers Cloud ERP, ERP for Small and Midsize Enterprises, and Finance to support core ERP finance as well as advanced FP&A, compliance, cash management, and more – on-premise and in the cloud.

Founded in 1984, Shoptech Software provides ERP software for small to medium-sized manufacturing companies. The E2 Shop System and the E2 Manufacturing System act as very comprehensive ERP packages available on the market. The E2 Shop System is designed for job shops and make-to-order manufacturers, while E2 Manufacturing is designed for the highly repetitive manufacturer. The E2 Shop System is available in an on-premise model or a SaaS model, which is hosted on the cloud, instead of in the shop. Shoptech takes the responsibility of hosting your data very seriously. That’s why they’ve partnered with the most reliable cloud management company in the business: Rackspace.

Founded in Queensland, Australia in 1994, TrueERP was designed to meet the needs and demands of manufacturing companies across a vast amount of industries, from agriculture and retail to automotive, engineering, food and beverage. Whether your manufacturing process is a simple assembly of components or requires the scheduling and monitoring of multiple processes and resources, TrueERP can help. TrueERP software integrates all of your business systems into one easy to use solution. It also comes complete with every module and function included, so you only need to enter data once and the entire suite knows about it.

Source: Elizabeth Quirk

Data V Tech is proud to be one of the leading ERP vendors in the Asia Pacific. We have implemented Epicor ERP for many businesses in Vietnam and China. Please feel free to contact us to find the most suitable and flexibel ERP for your business.


Check out Why SMEs choose Epicor?

integration of crm and erp

Integration of CRM and ERP for your enterprise!


Traditional ways of conducting business and the rules propelling success are fast relegating to pave way for new and innovative methods. When the big IT revolution took place, ERP or Enterprise Resource Planning was the true game-changer. By bringing all business functions, departments and processes in the product development and back-office operations including human and machine resources under one integrated application, ERP software solutions have streamlined process management for the entire organization.

CRM is the front-end mantra to enable business houses to focus more on the front-line i.e. the customers and the methodology focuses on building long-term relationships with prospects and customers, such that the company’s ecosystem grows around the end-user at the center.

Both systems focus on sharing of information across various entities within the company, with an aim to increase efficiency, improve profitability and enable sharing of data. By coupling these together, it would be the symbiotic business thrust that can bring the backend operations in tandem with the frontend and in the process, streamline both, just like pieces of a jigsaw puzzle that complete the holistic picture of a smoothly functioning organization.


On the face of it, integrating CRM and ERP systems lays the foundation for a unified platform that can help establish a holistic bird’s eye view across the length and breadth of the company. The marketing, sales, finance and product development teams can work in unison to improve efficiency, reduce data gaps and thereby add to the bottom line. The CRM-ERP integration will help to consolidate relations with customers and also ensure that sales and support work to help improve the service that you provide to them.


A seamless SuiteCRM REST API integration with ERP shall allow you to be able to gauge your customers’ needs even before they realize it, and be prepared with your solutions for them. It will also allow you to efficiently transform proposals to orders. Specifically, the benefits of ERP-CRM integration as follows:

On the go availability of critical data
Mobile is the way of today. Whether it is a report for your top management brass, your sales folks, or anyone in the company, it is now possible to get access to critical data from across both the systems whenever and wherever they need it.

Smooth and consistent
Since the ERP and CRM integration helps to close any gaps in information, it ensures consistency of data and view at all points in the organization. This propels smoother workflow with increased automation and a truly streamlined order processing. The system can now update customer’s records via the order flow or inform the inventory management when the expected demand for a particular product seems to be on an increase.

Bid adieu to duplication
Without the integration of ERP and CRM, data from leads in CRM had to be copied and fed manually into the ERP and vice versa. Now the systems can feed into each other directly. This reduces data duplication efforts and reduces chances of manual errors.

Optimization is the buzzword
Since the objective behind the integration is to share a common vision, this will inculcate a culture and mindset of all interlinked departments to work towards the bigger picture and help them to work for the overall optimization of the entire business as a whole.

What is in it for each one?

  • For the Sales guys who sweat it out there: Sales team can now get an insight into how their sales are moving from the prospect to an actually paid and closed order. This motivates them as their commission is based on actual closures.
  • For the product teams: They can get visibility on the customers’ data, their specific needs, buying habits, preferences and feedback and accordingly improve their own order processes.
  • For the business leaders: A single repository for contacts and accounts across ERP and CRM helps the leadership to make critical decisions that can impact the overall functions across the board and study how a change in one area will impact the overall workflows.

Every bit worth it

The world of outsourcing has made it possible for enterprises to break their workflows into segments that can be better handled by experts. A bottleneck in the entire chain can thus be given a boost and help to improve the overall cycle. As such, the definition of customer is now expanding to include vendors and partners as well. In such times, ERP and CRM integration is the natural extension to entail professionalism and accountability at any given point within the working.

The opening of interfaces and strict standards today means that you can choose from a host of vendors who offer CRM and ERP solutions from across the globe and not feel compelled to pick a single vendor for both the systems. The survival of any solution today is smooth interoperability in both directions.

Source: Srikanth

Data V Tech is proud to be one of the leading ERP vendors in the Asia Pacific. We have implemented Epicor ERP for many businesses in Vietnam and China. Please feel free to contact us to find more information about the integration of CRM and ERP as well as the most suitable and flexibel ERP for your business.

artificial intelligence and erp

Artificial Intelligence Transforms ERP

Like many other areas of technology, artificial intelligence and machine learning are on the verge of transforming ERP business management systems. 

Yours will see some of these innovations when existing software platforms are upgraded and others rolled out in new products.

Almost every new piece of software on the market by the end of 2020 will leverage AI technology in one way or another, according to an analysis by Gartner. And by the end of 2021, 80% of all emerging technology will use machine learning as part of its functionality.

It’s obvious, then, that the next generation of centralized ERP (enterprise resource planning) systems that manage a company’s business functions from sales to human resources will benefit from these breakthroughs

The Rise of Chatbots

Top 10 Chatbot Development Companies You Can Hire - IQVIS Inc.

One of the areas that have seen the most progress in CRM customer management systems, where chatbots, which simulate conversations with humans, handle many customer queries and radically reduce waiting times for live personnel.

Chatbots are becoming ubiquitous in customer service scenarios, and the data they generate is forming the basis for new improvements.

Beyond the front end of your business, AI can also achieve considerable efficiencies within your overall ERP setup. Using the data available to your company from existing customer interactions, it can provide new opportunities for sales and marketing teams.

Artificial intelligence also makes inventory management more efficient. Some of the tasks supported by ERP function in the nexus between cash reserves and stock, and between overproduction and underproduction. The addition of AI, however, can deliver even more efficiencies, including an additional platform for analysis incorporating complex trends that can, in turn, provide your management with new capabilities in forecasting.

All this can – and should – be integrated into your ERP platform.

Fewer Storage Headaches

With more efficient inventory management, fewer issues will arise around storage capacity or compensating for unanticipated shortfalls.

Another area where AI is already making an impact in the ERP universe is its significant contribution to reducing costly manual errors. ERP has already seen higher levels of automation evolving into development over the last five years or so, but AI breakthroughs offer the potential for even further levels of automation.

Are we yet in a position for AI to manage much of your production processes without the need for human intervention? I have to answer…not yet.

But in some industries, such as auto manufacturing, increasing levels of automation have meant that artificial intelligence could have a quicker impact on ERP platforms than on others.

Key takeaways

3 Key Takeaways from Social Media Marketing World
  • Artificial intelligence is poised to become a ubiquitous component in the next generation of technology applications. This includes ERP platforms.
  •  AI will be introduced in your ERP system gradually, partly by updates and partly by new product launches.
  • AI will bring significant benefits to ERP platforms, drawing strategic insights from operational and customer data and making production processes far more efficient. It will also help reduce manual errors.
  • The technology also will bring more integration benefits, linking data from the customer relations segment of your business with the product and delivery side.
Author: Cormac Bracken
customer relationship management

Top providers of ERP CRM

Here are the world’s 5 most popular providers of ERP customer relationship management – CRM – according to

world top crm providers

Founded in 1984, Epicor is an up-and-coming player in the ERP CRM space. Recently named in Fortune Magazine’s 100 Fastest Growing Companies list, the company offers a broad range of ERP, CRM, and professional services automation (PSA) solutions to mid-market businesses around the globe.


world top erp providers

More than 70,000 companies rely on Infor solutions to meet their most complex needs. Infor’s suite of solutions includes ERP, CRM, enterprise asset management, product lifecycle management, and performance management. The company is a proven leader in the business software field, ranking as the 10th largest software provider in the world with over 8,000 employees and $2.1 billion in annual revenues.

3. SAP
best erp crm software

Founded in 1972, SAP is considered the pioneer of ERP. With close to 40,000 employees serving 38,000 customers across the globe, SAP has been commanding a huge chunk of market share since ERP solutions first came to prominence. The company’s ERP CRM suite rounds out its broad portfolio of business applications, enabling companies to truly improve every single aspect of their operations.

best erp crm

Since 1998, NetSuite has been a leader in providing fully integrated enterprise-quality technology solutions to small and mid-sized businesses. The NetSuite family of applications includes packages for accounting and ERP, CRM, and e-commerce. The company’s ERP CRM offering, as well as its other solutions, is designed to provide powerful capabilities in an affordable, easy-to-use environment.

best erp crm provider

Since the establishment over 30 years ago, Oracle has been providing innovative business software solutions. The software giant has recently extended its portfolio of ERP solutions. Particularly, it has acquired a number of companies such as PeopleSoft, Siebel, and JD Edwards. These mergers, as well as Oracle’s take-over of [email protected], a leading call center solutions provider, have given the company a solid edge – and a broad portfolio of offerings – in the ERP CRM market.