Here are the must-have skills you need in 2020 in response to the rapid expansion of digital marketing. Keep yourself updated and stay on top in your career.
1. Content Marketing
A quick search on Facebook you will possibly find numerous groups for content writers. Bill Gates once said: “Content is king”, and it is happing right now, that we need many writers, especially high-quality ones. Whichever tools a company is using, it will need more customer-oriented content.
So start writing blogs and join various Facebook content writer groups as well as communities for the passionate about writing. Furthermore, there are several books on content writing that can help you capture audiences and gain more readership. Get yourself a position in the pool, or at least, get yourself informed about where and how to get the right writer.
2. Content Management System (CMS)
Content management system is like a virtual business where you can easily learn on your own how to do the job. WordPress, Wix, and Drupal are some common CMS examples. They differentiate themselves somehow from each other. However, if you understand how a system functions, you can learn to manage all.
3. Customer Relationship Management (CRM)
Most businesses are using CRM software to organize and manage interactions between the company and its customers. The software creates a real-time database bridging sales, marketing, and customer service. Popular CRM software includes Salesforce, Oracle, and, particularly in manufacturing, Epicor.
4. Mobile Marketing
It is anticipated that about 75% of all mobile users would have smartphones by the end of 2025, and the global size of the mobile marketing market is expected to continuously grow from 2020 to 2027. Mobile marketing refers to various channels on not only smartphones but also tablets, such as email, SMS and MMS, social media, websites, and apps. Thus, knowledge of mobile marketing would increase the value of your CV and support you significantly when you have to do the job.
5. Email Marketing
Companies still need to increase, retain, and delight email subscribers. It is the fact that email marketing has never lost its value in terms of ROI. By June 2020 there have bill 3.9 billion of email users, which is projected to continue rising to 4.3 billion in 2023. Furthermore, every $1 on email marketing leads to an average return of $42.
6. Video Production and Editing
Video is one of the critical parts of the future, as Mark Zuckerburg once said in 2018. Indeed, it is true in 2020. There were 63% of businesses using video as a marketing tool in 2019 and 81% in 2020. Thus, it would be a huge advantage if you master some video production and editing technique and understand how to utilize videos effectively on various channels. Either can you start with Windows Movie Maker or iMovie, or you can produce some short clips online, such as on Powtoon.
7. Paid Social Media Advertising
It is always attractive if you have experience in paid social media advertising, and even better if you know how to get the most out of your ads budget. The repetitive ads on social media channels, which now allow you to customize the demographic reach in order to focus on your target audiences, is particularly very popular in branding. This skill is also something you can invest easily for your own future if you are really into social media. Moreover, remember to check out the most popular channel in your destination before you pay.
8. Data Science
As many marketing channels have been automated, enormous data are available to many companies. Thus, they usually need someone to interpret the data and help them adjust their strategies, action plans, improve the product, or look for a new one. If you have a passion for data analysis and can do the job, there is a high possibility that businesses are searching for you!
9. Consumer Insights
Many companies require need consumer insights – “the study of how people make decisions about what they buy, want, need, or act in regards to a product, service, or company“. Here are some tips to practice this knowhow:
- Decide your research topic, and make sure you know how to receive the data.
- Manage your resources to collect data as well as analyze it within the given timeframe.
- Identify the data collection method.
- Analyze the data while identifying whom and what might be affected and what to do in response to the possible impacts.
To sum up, here are the must-have marketing skills in 2020:
- Content marketing
- Content management system (CMS)
- Customer relationship management (CRM)
- Mobile marketing
- Email marketing
- Video production and editing
- Social media advertising
- Data analysis
- Consumer insights
Source: Data V Tech